Joining the ranks of other organizations focusing on engagement next year, The Business Marketing Association, Chicago (a founding association sponsor of the Enterprise Engagement Alliance), and Allegiance, a leading provider of technology to help organizations engage customers and employees, are both holding conferences on Engagement in 2010. Each organization is aiming at different audiences but with a similar focus on engagement.

The Business Marketing Associations annual conference, set for June 2-4 at Chicago’s Swissotel, will be themed “Engage” and is expected to draw up to 600 business-to-business marketers who belong to the Business Marketing Association. This BMA event, being help over the same days as the EEA’s Enterprise Engagement Networking Expo on June 3-4, in Purchase, N.Y., just outside N.Y. City, will be working with the EEA on developing some common programming to draw attention to the importance of Engagement to attendees at both meetings. According to the BMA, the “2010 conference will focus on innovative ways that corporate marketers are engaging employees, channel partners, customers and other demand drivers to improve customer experience and to generate rapid and profitable sales and brand growth as the global economy gradually improves and the world exits recessionary times.”

David Meerman Scott, the 2009 BMA conference’s top-rated speaker, will return to premiere a new talk based on a book he is currently writing. Chris Brogan, author of the just-published Trust Agents, also will speak. Many other world-class speakers are being recruited. BMA will announce the full program later this year or in very early 2010.

Allegiance will hold its Engagement Summit 2010 May 16-May 19 in Park City, Utah. This program is designed specifically for management in surveys, feedback management, customer retention, loyalty or human resources.  The company said the program will include sessions by top industry speakers; networking with other business practitioners; best practices; detailed training; case studies from Allegiance customers, and more. For more information, go to the Allegiance Web site.