Featured Posts
The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social networking the key component of its promotion strategy for the first annual EEA Networking Expo, June 3-4, 2010, as well as using it to create program content and a subsequent book [...]
Joining the ranks of other organizations focusing on engagement next year, The Business Marketing Association, Chicago (a founding association sponsor of the Enterprise Engagement Alliance), and Allegiance, a leading provider of technology to help organizations engage customers and employees, are both holding conferences on Engagement in 2010. Each organization is aiming at different audiences but [...]
Recent Posts
Small Rewards Thrive During Lean Times
By Bruce Bolger on March 2, 2010
According to a recent article in the Wall Street Journal, “Rewards for Extra Work Come Cheap in Lean Times,” companies are putting a greater focus on low-cost incentives such as thank-you notes and gift cards. With pay increases small, and bonus dollars tight, the article said, companies such as Ford, Sanofi SA and Rockwell Collins [...]
U.S. Job Satisfaction Continues to Decline: Conference Board
By Bruce Bolger on February 25, 2010
While Gallup’s 2009 Worker Engagement Study found that engagement remained essentially level, Americans of all ages and incomes continue to grow increasingly unhappy about their work, according to a recent report published by The Conference Board. Only 45% of the 5,000 households surveyed said they’re satisfied with their work, down from 61.1% in 1987, the first [...]
Chrysler Tries to Get Personal
By Bruce Bolger on February 23, 2010
According to a recent report in Auto News, Chrysler has created toll-free telephone lines for its Chrysler, Dodge, Jeep and Ram brands that customers can use to contact the company for almost any purpose. The company said that the move is an attempt to shift the communication model from between the consumer and the corporation [...]
‘Undercover Boss’ Gets Engagement
By Bruce Bolger on February 8, 2010
Did you see “Undercover Boss” on CBS last night after the Super Bowl? Enterprise engagement meets pop culture. This is the second major entertainment event this year focusing on the importance of people in business. First, there was Up in the Air, showing the irony of heartless corporate firings juxtaposed with the film’s main characters proudly displaying [...]
Home Depot Increases Investment in Customer Service
By Bruce Bolger on February 5, 2010
When Frank Blake took over as Chairman and CEO at Home Depot, one of his key objectives was to improve customer service in order to take on its chief rival, Lowe’s. According to a recent Bloomberg News Service report published in the Seattle Times, Home Depot had consistently trailed Lowe’s in comparable-store sales for the [...]
Enterprise Engagement Meter Added to EEA Tools
By Bruce Bolger on February 3, 2010
Wondering if your company could benefit from engaging employees, channel partners and consumers? Wonder no more. You can find out instantly, individually and inexpensively – actually, it’s free! To help quickly determine if your organization can benefit from an engagement strategy, we’ve created the Enterprise Engagement Meter, available for free at the Enterpriseengagement.org portal starting later [...]
Brandweek Highlights Top Five Consumer Goods Trends in 2010
By Bruce Bolger on January 28, 2010
A recent report in Brandweek made the following projections about consumer shopping and retail: 1. Restraint is the new normal. It will take quite a while for Americans to get back to their old spending ways due to the need to save money and the high unemployment rate. Other parts of the world are likely to [...]
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Other Places to Find the EEA
Incentive Intelligence – I2I
- New Employees Should NOT Participate in Incentive Programs March 17, 2010
ROI of Engagement – Catalyst Performance Group
- Face-to-Face vs. Virtual Meetings; Come Together, Right Now. March 17, 2010
Globoforce Blog
- Recognition * More than Just Appreciation March 17, 2010
