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Topic: Communications
10 Steps That Ensure Employee Engagement Success
Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.
A Three-Dimensional Medium for Engaging Communications
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
AstraZeneca Leads the Way to Enterprise Engagement
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
Collaboration: More than the Sum of its Parts
A pair of articles examines this critical building block of engagement from two different perspectives
Communications Key to Maximizing Incentive Results
Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.
Connectivity, Engagement and the Power of Positivity
Noted author and management guru Don Peppers discusses the role of engagement – both internally and externally
How Gamification Impacts Motivation
How Gamification Impacts Motivation Companies of all sizes and types can benefit by using gamification mechanics and game theory to improve engagement, learning and desired behavioral changes By Ira Ozer Last fall’s Gamification Summit in New York City saw leading professionals in the field gather to present best practices, research and case studies. Although gamification is a relatively new term in the world of human capital and engagement, the concepts of game mechanics are well supported by research from psychologists and behavioral scientists, with studies that span more than half a century. Leading performance improvement companies in the incentive industry have used fundamental game strategies and tactics for more than a decade, but only recently has the integration of multiple methods been used to create “gamified” websites that dramatically improve participation and results.
Human Resources and Marketing: A Missing Link?
This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.
Internal Marketing Best Practice Study
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
Internal Marketing Best Practices
This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.
New Research Shows the Path from Engagement to Productivity
There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.
People Over Profits: How Enterprise Drives Success
Kirk Kazanjian, author of Exceeding Customer Expectations, says it’s the little things that mean a lot when it comes to employee engagement
Performance Solutions
This article explains the concept of zero-based people performance strategies and provides a list of performance improvement companies that can help to put such a strategy into effect.
Promotion Revs Its Engines
This case study looks at the promotional campaign that was created to boost a college football player's visibility in the Heisman Trophy competition.
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers
This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.
Promotional Products: Impact, Exposure And Influence.
This research report suggests that use of promotional products can improve advertising results.
Promotional Products—The Key Ingredient to Integrated Marketing
According to this study, combining use of promotional products with other marketing media will improve overall results.
The Next Generation of Rewards & Recognition
Social recognition isn’t a fad or trend relative to programs, tools and platforms. It’s a new collective way of working, talking and learning – a cultural transformation grounded in social learning By Allan Schweyer and Brad Callahan Today, people are more social than ever before. The global village has been shrunk down to the size of a smart phone. The online tools that make it easy to connect and work together are starting to disrupt traditional views about workforce practices in ways that organizations are only just beginning to realize. A whole new notion of social learning is beginning to evolve around the distillation and distribution of knowledge and recognition of its individual contributors. There is a growing understanding that, rather than being a distraction or a time drain, social connectivity could actually hold the key to a more productive way of doing business by providing an engaging virtual forum for showcasing achievements, recognizing people, leveraging social currency and identifying pockets of expertise within the organization.
The PMA/Northwestern University ROI of Integrated Marketing Research Project
This research article looks at best practices for achieving an ROI through integrated marketing.
The Road to an Engaged Workforce
This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.
The ROI of Integrated Marketing
This article defines integrated marketing and looks at the the importance of communication to program success.
Using Technology to Educate and Engage
In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem By Ira Ozer With healthcare costs rising steadily on both the employer and employee side, many people think the system is spiraling out of control and can’t be fixed. But this is far from the truth. UnitedHealth Group (UHG) is making a concerted effort to be part of the solution rather than part of the problem.
Why Incentive Programs Endure Recessions
Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse.
Key EEA Resources
- Enterprise Engagement Overview
- Economics of Engagement
- EE Training and Certification
- Live Education Schedule
- Recorded Webinars/Textbook Chapters
- The Enterprise Engagement Online Test
- EE Certified Practitioners
- Good Company Stock Index
- Benchmark Your Engagement Practices
- Benchmark Your Personal Engagement
