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Articles
| Communication | General | Talent Branding |
| Customer Loyalty | Leadership | Technology |
| External Branding | Rewards and Recognition | Training |
Topic: Communication
A Three-Dimensional Medium for Engaging Communications
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
AstraZeneca Leads the Way to Enterprise Engagement
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
Communications Key to Maximizing Incentive Results
Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.
Connectivity, Engagement and the Power of Positivity
Noted author and management guru Don Peppers discusses the role of engagement – both internally and externally
Human Resources and Marketing: A Missing Link?
This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.
Internal Marketing Best Practice Study
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
Internal Marketing Best Practices
This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.
New Research Shows the Path from Engagement to Productivity
There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.
People Over Profits: How Enterprise Drives Success
Kirk Kazanjian, author of Exceeding Customer Expectations, says it’s the little things that mean a lot when it comes to employee engagement
Performance Solutions
This article explains the concept of zero-based people performance strategies and provides a list of performance improvement companies that can help to put such a strategy into effect.
Promotion Revs Its Engines
This case study looks at the promotional campaign that was created to boost a college football player's visibility in the Heisman Trophy competition.
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers
This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.
Promotional Products: Impact, Exposure And Influence.
This research report suggests that use of promotional products can improve advertising results.
Promotional Products—The Key Ingredient to Integrated Marketing
According to this study, combining use of promotional products with other marketing media will improve overall results.
The PMA/Northwestern University ROI of Integrated Marketing Research Project
This research article looks at best practices for achieving an ROI through integrated marketing.
The Road to an Engaged Workforce
This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.
The ROI of Integrated Marketing
This article defines integrated marketing and looks at the the importance of communication to program success.
Why Incentive Programs Endure Recessions
Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse.
