This study was conducted by Georgia Southern University using an experimental design. The participants, who were students at the university, were divided into two groups.
After
completing a pre-test, the experimental group received an imprinted promotional product that re?ected the company’s image. The control group received nothing. A post-test survey,conducted approximately a month later, asked questions to determine the groups’ image of the company.
The results of this study are based on a sample size of 647 completed pre-test surveys and 538 completed post-test surveys.
For the study, the researchers selected, as the test company,a restaurant located in a college town a few miles from a university campus.
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