Print

Engagement University: Beyond 'Why' and Deep Into 'How'

This year’s education program covers a number of emerging issues facing executives who deal with engagement on a daily basis:

• More investors are asking public companies to disclose their engagement practices, including rewards & recognition, incentives, learning and more.
• ISO has begun the process of creating formal standards for engagement based on a proposal from the U.S. Technical Advisory Group and authored by the Enterprise Engagement Alliance.
• ROI and measurement have become critical in programs aimed at performance, sales, customer and employee retention, customer service, quality, productivity, wellness, safety and more.
• Practitioners need a scientific framework to achieve key sales, marketing and human resources objectives through engagement.
• Traditional incentive, recognition and loyalty strategies must be redesigned make them more effective and responsive in an engagement context

• Coming ISO Engagement Standards: What This Means to You
• The Distinction Between Brand, Culture and Engagement, and Why it Matters
• The View From the C-Suite: Why Engagement is Now
• Learning and Engagement Best Practices
• Integrated Communication to Unify the Organization
• Innovation Strategies that Foster Task Value and Customer Loyalty
• The Analytics Revolution
• Engagement Business Plan Design
• Preparation for Enterprise Engagement Certification
• The Neuro Science of Rewards
• The Enterprise Brand—The Convergence of External and Internal Marketing
• Roundtable Discussions With Experts on Key Engagement Topics