EEA to Publish the First Guide to Leading Brands in the Gift, Promotional Products and Rewards Market
Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry’s first “Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition,” designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.
The new Brand Experience Coalition of the Enterprise Engagement Alliance will publish the first-ever guide to brands active in the marketplace for business and event gifts, promotional products and rewards & recognition. The coalition, consisting of leading brands and master fulfillment companies, has been formed to educate the business world on the power of brands to enhance the perceived value and impact of any type of gift or reward in business.
Written by Barb Hendrickson, President of Visible Communication and a former Director and past President of the Incentive Marketing Association, ‘Brand Manual: A Guide to the Leading Brands Active in Rewards & Recognition’ is the first resource designed to help companies select brands for gifts and rewards appropriate to their own brands and values.
The manual features the first overview of the “personality” and psychographics of each brand active in the market, along with a listing of the master fulfillment companies and other sources that can provide fulfillment, customization and personalization of non-cash rewards.
The guide will be distributed throughout the year on the ESM and RRN portals at EnterpriseEngagement.org and RewardsRecognitionNetwork.com, as well as via eNewsletters.
Founding Brand Experience Coalition brand and master fulfillment company sponsors are:
For More Information:
Enterprise Engagement Alliance
914-591-7600, ext. 230
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.